Coca Cola is running ads on American Idol, telling the millions of viewers to "DRINK COKE, earn rewards and enjoy the rewards" (NOT DIET COKE, NOT DANSAI WATER--but COKE). They show prizes the people can win, they show the dream life that someone can have, even "record like an Idol" is one of the rewards--WHO wouldn't want to aspire to THAT?
http://mcr.us.icoke.com/index.jsp
"DRINK, CHOOSE, LIVE" is their slogan.
The dream.....the American dream of success!
http://mcr.us.icoke.com/getRewardDetail.do?rewardId=2438
Only ONE tiny problem. It takes 41600 points to win the "sing like an idol" prize. So, the consumer will go out in droves and they will buy Coke.(on the site, you learn diet coke applies but on the ADS--ONLY coke is shown). They drink the COKE--afterall, it doesn't say BUY, POUR OUT and WIN--you are to DRINK, CHOOSE and LIVE!
They earn rewards/prizes and modest ones at that, only after theoretically CONSUMING and redeeming:
Codes from 20oz, 1 liter, 1.5 liter, 2 liter and 3 liter sizes of participating Coca-Cola products. = 3 points
Codes from 12 pack of 12oz cans (fridge pack) of participating Coca-Cola products. = 10 points
Let's do some math folks:
To "sing like an Idol" it will take 4160 12 packs of COKE at 10 points each, or 6,938,880 calories, which would only pack 1982.5 pounds on a human body at the rate of 3,500 calories per pound. Why, my goodness, that's just 17.5 pounds shy of a TON of fun! 1 short ton = 2000 pounds!
BUT, not to worry! The American Beverage Association http://www.ameribev.org/health/obesity.asp says very clearly that drinking ANY beverage is good, it's fine, and that moderation must rule our actions but that drinking drinks, such as Coke and other sugar-filled beverages are not to blame for Obesity and that drinking just water is not necessary. Sounds great and official, only one problem; they are a fully funded subsidiary of Coca-Cola--how self serving! http://www.ameribev.org/about/bod.asp With a board like this, do you think any other answer would do?
OK, so the good guys running Coke, Pepsi, et al are "voluntarily" taking soft drinks out of schools within the next couple of years, but in the meantime, they are encouraging if not soliciting the consumption of almost 7 MILLION calories so that the consumer can "sing like an Idol". Yes, they will sing like an Idol, but it will be Obese Ruben and Obese Mandissa who was decried by Simon Cowell for being Obese and said "we will need a bigger stage". We will need a bigger world thanks to Coke's campaign, more just more coffins.
I think this is one competition of which I would like to be voted off!
Oh yeah, the fine print, just in case someone is going to try to drink 4160 12 packs to redeem enough points to actually get to "sing like an Idol", they had better get sipping because the contest ends December 31, 2006, so that leaves 151 days, so they will need to drink 27 - 12 packs a day by then! Good luck, you're gonna need it!
I am actually crying as I type this note to you. I am so upset about this I can't stand it. HOW am I, one person going to fight and WIN this battle? I am up against Coca-Cola and their millions of dollars in marketing dollars.
They are telling you to drink COKE and LIVE, when I know anyone drinking COKE and especially enough of it to "sing like an Idol" is likely to join the ranks of the 2.6 million people who died prematurely last year due to Obesity and Overweight complications.
Choose wisely. You can drink sugar-filled beverages and HOPE to acquire enough reward points to get something really great, or you can change your lifestyle, get healthy and ensure that your LIFE will be really great! I will do all that I can to help you to that end.
I hope this brings you empowerment!
Carpe Diet!
a VERY frustrated Julia--aka David, fighting Goliath, aka Coca-Cola!
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