--"Cocoa Via to the rescue! Mars Inc., maker of Milky Way, Snickers and M&M’s candies, next month plans to launch nationwide a new line of products made with a dark chocolate the company claims has health benefits.he products are made with a kind of dark chocolate high in flavanols, an antioxidant found in cocoa beans that is thought to have a blood-thinning effect similar to aspirin and may even lower blood pressure. The snacks also are enriched with vitamins and injected with cholesterol-lowering plant sterols from soy.
Chocolate Bars, Mars and The Brooklyn Bridge You have got to read this article! Many things amaze me about the absolute LIES that the diet industry tries to peddle, but I think this takes the chocolate cake! Mars is entering the DIET industry!
Now, let's get down to the brass tacks, shall we? Mars couldn't really be motivated by a good samaritan urge to help our waist lines and our health improve, could they? After all, they aren't stopping making Snickers, Milky Ways, M&M's etc....they are just coming up with something "HEALTHY" to also offer us.--to help us, right?!
Well, let's just see about that: About CocoaVia™ Snacks from the website: http://www.cocoavia.com/faq.asp
Q: What makes CocoaVia™ snacks different from other chocolate products?
A: CocoaVia™ is different from other snacks because it has a unique combination of cocoa flavanols and phytosterols. All CocoaVia™ snacks are guaranteed to contain at least 100 mg of cocoa flavanols. Developing scientific data suggest that the consumption of flavanol-rich cocoa products may have heart-healthy benefits. In addition to the cocoa flavanols, CocoaVia™ also contains phytosterols, which have been shown to support healthy cholesterol levels.
Q: For the intended heart health benefits, what quantity of CocoaVia™ products are recommended to be consumed each day?
A: You should consume two portions of CocoaVia™ snacks every day. (1 bar = one portion.)
Q: If I forget to eat my CocoaVia™ snack in the morning, can I eat twice as much in the evening to make up the difference?
A: Yes, you can enjoy CocoaVia™ snacks all at once. However, the phytosterols work best when consumed in spaced intervals with other foods as part of a diet low in saturated fat and cholesterol. If you forget to eat one portion of CocoaVia™ product, you should resume your regular regimen the following day. (doesn't this sound like "medical" advice on a medication label?)
Q: What happens to my cholesterol if I stop eating CocoaVia™ products after two weeks?
A: To obtain the benefits associated with foods containing sufficient levels of plant sterols, you should eat them every day. If you stop eating the foods with plant sterols and return to your usual diet, it is likely that any beneficial impact on cholesterol levels will cease, all other things being equal.
Q: What happens if I forget a day or two?
A: In order to enjoy the health benefits of plant sterols, it is best to eat foods containing appropriate levels of plant sterols every day. However, if you forget for a day or two, it is likely you will still get some benefit.
So, we have a medical sounding recommendation that you SHOULD consume two a day (at $1.00 a piece, that is $730 a year!), instructions for "if you miss a dose" AND the fear factor of "what would happen if I stopped taking this". OK, the typical consumer may be hooked, the fishing lure of the promise of improved health while getting to enjoy chocolate just may have worked and our customer is going to consume CocoaVia for thier health.
Well GUESS what? ONE BILLION people consume at least one piece of chocolate a day--do you think that they are going to forgo their other chocolate and only have this? Or maybe both? Afterall it is 'good for you'!?
So, with two doses a day, you are going to get two TINY morsels of food, 200 calories, 12 grams of fat, 24 grams of carbs, and some synthetic useless "vitamins" tossed in. You are going to spend $730 a year and you aren't going to lose weight or get any healthier because you are still consuming FAT with the premise of lowering your cholesterol with Flava-Flav-anoids.
Do you like being marketed to like this? Does it insult your intelligence for a company to spend MILLIONS of dollars packaging JUNK that isn't going to do much for you? For $1.30 a day, I KNOW that Juice Plus will lower your cholesterol! Go to www.JPSupplement.com and read the scientific material presented about Juice Plus!
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