Ronald McDonald's Mom is helping solve Obesity?

Recently,McDonald's put out news release that said that Shrek would be used to promote "the well-being of children and families" while pitching their high calorie "junk" fast food?

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Then, we had the equally idiotic move of making Shrek the anti-obesity "czar" or spokescartoons for the US Department of Health and Human Services, who are obviously promoting for McDonald's now. http://juliahavey.typepad.com/my_weblog/2007/04/the_shrekthe_ne.html

Now, we see Shrek talking up the new Swamp Sludge McFlurry (brownie bits and green M&Ms) and the Minty Mudbath Shake (mint and chocolate) - both absolutely chocked full of well-being for children and families?

Want to know how much well-being they have?

Size does apparently matter here, as even the smallest size McFluffy has about as many Calories as a Big Mac. Largest size, as many as two Big Macs and almost as many as most pre-teen kids burn in a day.

That's certainly a great dose of well-being.

To add insult to injury, I watched Brian Williams on the news today and saw a story about McDonald's forming an educational/advisory panel with MOMS! Moms, the ones who make the majority of the buying decisions in a home. Brilliant move on the part of McDonald's marketing team. As their Molly Starman says: "We want moms to feel great about what they feed their kids!"

Yes feeling great about what we do is a good thing, but simply feeling great about it doesn't always make what one is doing right, Molly. Drinking may make one "feel great" but I wouldn't recommend it to adults or children. I hear Crystal Meth is reported to make you "feel great" but the end result of using it is deadly, addictive and clearly unhealthy. Sort of like the great feeling one might get while consuming 1630 calories and 72 grams of fat in a sitting (Big Mac 540/29, fries 380/20 and some Sludge 710/23) but it just might prove to be deadly, and is certainly addictive and unhealthy! Just a thought Moll, if I can call you Moll.

You have to read the staggeringly stupid, amazingly ignorant or plainly bought quote from child parenting expert and McDonald's Mom's Panel member Dr. Michele Borba again. Here's what she had to say about the McDonald's Shrek campaign,

"I'm impressed with McDonald's worldwide commitment to promote activity, encourage balanced balanced food choices and doing this in a fun and engaging way. This is very consistent with the counsel that the Mom's Panel has been giving McDonald's. It's clear they are listening."

What the heck are they listening to? Stepford moms without a conscious or brain? Mom's without a clue? or is it Moms who's opinion can be easily influenced? That Mom's panel's great--I would love to hear their views on what Phillip Morris is doing with their stop smoking campaign that runs in conjunction w/ their cigarette ads! Fun and engaging?!

I guess Shrek saying "have a McFlurry" is part of the fun and engaging promotion of balanced food choices. Of course at McDonald's the fun is trying to find anything healthful to eat between between choices that are simply nutritionally lean and those that are overtly obesegenic. If that's consistent with the advice of the Mom's panel, that sure is one group of totally clueless moms. I can't wait to read their release saying that "now, it is safe to go play in the highway!"

Want to know who the stellar moms of the McDonald's Global Mom's Advisory Panel are? (You will notice that I am not on the list; they didn't ask me! Can't imagine why not!?)

According to the magic of the Google and the press release from McDonald's they are: