Successful weight loss earns author a Nobel Prize?

Read this article! -- You HAVE to go read this article! It is on Forbes and it talks about cravings. My take on it is that it is full of CRAP!

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Pardon my language but I have never read more double talk in my life!

Roger A (for absurd?) Clemens of the Institue of Food Technologists basically says "if you can control your cravings you deserve a Nobel Prize". Two things wrong with this Rog, first you totally demeen the Nobel Prize with this statement, secondly--you completely underestimate the power of the human mind and are basically telling people that they have no choice but to eat whatever junk they "crave" because there is NO way to control it". Dude, you couldn't be more wrong and you obviously haven't a clue about losing weight. Every day I meet with people who are successfully controlling their "cravings", controlling their actions and are losing weight--me included! I used to eat icecream EVERY day and haven't had a bite of it in 13 years. So, where''s my Nobel Prize Roger? I guess if you are a food technologist, you would think it is 'all that' but trust me, a determined person will beat a scoop of icecream EVERY time!

Then they say that "it has long been thought that cravings were caused nutritional deficit but that can't be the case if many claim to crave salt but consume more than 2times the recommended sodium daily intake.

So, what is a craving? I define it as simply your body asking for something that it is USED to you giving it. So, to banish a craving, or bust a vice as I call it, you simply get UN-Used to having it! All that a craving is, is a habit folks! A bad habit or "diet vice" and I have seen thousands of people "bust their vices" or break their unhealthy habits and eliminate cravings from their lives permanently.

Permanently that is, unless you take the double talking advice of experts such as Mary Boggiano (quoted in the Forbes article/psychologist from the University of Alabama-Birmingham) .

I can't really follow what exactly she is trying to say, and such confusing "expert" mumbojumbo keeps dieters confused and failing.

See if you can follow her logic:

"Restricting yourself to certain kinds of foods, bland food or even foods you don't like triggers the hedonic appetite. As a result, the brain causes us to crave what we like, especially if like most Americans, you are used to enjoying a variety of foods." (so Mar, should we condone eating unhealthy foods if it is what someone "likes"?)

"A history of dieting and a high stress level may make a person even more sensitive to a craving, causing them to overeat once they get a bite of what they've been longing for" (I am with you on this point Mary!)

But them Mary starts the double talk:

"Ultimately, the key to successfully cutting back is to maintain variety. If you look at the most successful diets they don't leave anything out."

Now Mary, help me out here, you state that once the "dieter" has a BITE of the foods that they long for they overeat, but you are saying that not leaving those foods out is the key to successful dieting? How can you have it both ways?

If we know that a BITE of the "trigger" foods, the "liked" foods or the foods we crave and incite a binge, why then are you recommending that a person wanting to lose weight keep them in their diet?

Let me share a story with you that might enlighten you as to why I am correct and the experts such as Mary who continue to tempt dieters with the vice foods under the guise of "moderation are wrong.

Valerie M. came to me weighing 365 pounds. She was morbidly obese and a diet failure. She tried every diet under the sun and came out weighing more each time when it was all said and done. She thought nothing would ever work for her. Then, she tried Vice Busting. Turns out that Valerie really liked cupcakes and would down a 6pk of Hostess crap cakes a day. She really liked fast food and would typically have one to two meals a day at the local McDonalds or Sonic. She drank a few soft drinks a day and really liked them. Mary would have her include these foods in her "diet", I tossed them out. For 17 months Valerie abstained from her cupcake vice, her fast food vice, her Coca-Cola vice and stated walking on a treadmill, eventually running on it and even entered a marathon!

Over that 17 months she lost and astounding 185 pounds. She even appeared on the Cover of Woman's World magazine promoting her successful transformation. She successfully kept this weight off for the next 3 years--coincidentally, she also continued abstaining from her vice foods/drink. Then, she met a boy--the boy and they decided to get married.

As any bride would do, Valerie decided to go "ON" a 'diet' to get skinny and she her remaining 10 pounds of excess body fat. She chose the Bill Phillips Body of Life program, afterall, the before/after pictures are impressive and who wouldn't want similar results?!

Things went great for her Monday-Saturday the first week; then on Sunday the diet said that she could eat WHATEVER she wanted and in as much quantity as she desired. If Bill said it, it must be ok, so she did and with delight she has a cupcake or 3; drove by and picked up a burger from Sonic and had Coke! Boy did those taste yummy! 4 years without them, 4 years of not craving them, not feeling deprived of them and not missing them but suddenly it was as though she has never been without her once beloved treats.

Monday was a tough day. She kept tasting Sonic on her lips. The cupcakes neatly wrapped in celophane in aisle 5 were literally calling her name and the beads of sweat on the soda can of her coworker paled in comparrison to those on her brow. She was a goner.

Before she knew what happened Sunday continued into Monday and the week sort of became a blur and soon, very soon...65 pounds of formerly shed body fat found their way home again.

The wedding dress that she dreamed of in a size 6 quickly became an 18. She is married now, I was a bridesmaid in her wedding and she is back to busting her vices and is happily down 45 of those 65 pounds but she will tell you even more passionately than I can that Mary and Bill are wrong. You can only contorl your "cravings" when you do just that--CONTROL them and not endulge in the unhealthy foods that are only going to keep your body overweight or get you there quickly.

Moderation is the diet industry's ploy to keep you fat and happy and coming back to buy there fad diets over and over again.

My goal is to literally put myself out of business. If you do it my way, bust your vices and do so permanently you will lose the weight that plagues you and the crazy diet/craving yo-yo cycle that has dogged you will end.

The choice is yours--contineu to try to eat the foods you "love" in moderation or realize that deprivation is NOT living without unhealthy foods but rather continuing to consume them and depriving yourself of the life and body of your dreams!

on my soapbox,
Julia