Sunday, September 16, 2007

Self-regulation will fail the consumer and obesity rates will continue to soar.

This just in from the Center for a lack of Common Sense:

WASHINGTON - Federal health officials on Monday considered whether adding symbols with nutrition information to food labels, like a traffic light system used in Britain, might help shoppers make healthier food choices.

The Food and Drug Administration opened a two-day meeting to collect comments from food companies, trade groups, watchdog organizations, medical experts and its overseas counterparts on the topic. Any action is likely years away.

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Some food manufacturers and retailers already have begun labeling foods with symbols to indicate how nutritious they are. PepsiCo uses the “Smart Spot” symbol on diet Pepsi, baked Lay’s chips and other products. Hannaford Bros., a New England supermarket chain, uses a zero to three-star system to rate more than 25,000 food items it sells. And in Britain, the government has persuaded some food companies to use a “traffic light” symbol. That ranking system relies on green, yellow and red lights to characterize whether a food is low, medium or high in fat, salt and sugar.

“A whole range of consumers like it and can use it. And the important thing is that we know that it is actually changing what is happening in the marketplace,” said Claire Boville, of Britain’s Food Standards Agency, citing increased sales of foods flagged with the green and yellow symbols.

More consistency needed
Worldwide, there is little consistency among the competing symbol regimes in use, according to the FDA, as it works to glean more information about them.

“We really don’t have adequate information about the various programs to understand how their criteria work and how they are used and understood by consumers ... and how they may effect market choice,” said Michael Landa, deputy director of the FDA’s food office.

While Landa said the agency is in information-gathering mode, one lawmaker said he would move forward with legislation compelling the FDA to establish a single set of nutrition symbols.

“The proliferation of different nutrition symbols on food packaging, well-intended as it may be, is likely to further confuse, rather than assist, American consumers who are trying to make good nutrition choices for themselves and their families. FDA should take meaningful steps to establish some consistency to these many different systems of nutrition symbols,” Sen. Tom Harkin, D-Iowa, chairman of the Senate agriculture committee, said in a statement.---

Note to Sen. Harkin and other lawmakers considering food labels, YOU DON'T LEAVE THE WOLF IN CHARGE OF HOW TO PROTECT THE SHEEP!

Huh? Are you wondering what in the world I am talking about? Well, when I read this nice little article about the FDA considering more labeling on foods to try to help curb Obesity and I read the bleep about "Smart Spot", I wondered what it was. Well, it is a clever little marketing device created by the good folks over at Pepsi Co (hey Coca-Cola, you thought I only picked on you, didn't you?!) to do their part to inform the sheepish consumer as to what is a healthy option for them.

Yippie! Sounds great, don't it?!

Well, if it sounds too good to be true, it probably isn't! In this case, it's a lot of puffery, Pepsi Co wants the Feds to think they are doing something to try to make their products healthier but their Smart Spot is just plain stupid.

Baked Lays are NOT a health food.

Gatorade has 35 grams of sugar and 130 calories in the typical 20 ounce bottle. NOT a diet drink in my book! Yet is has "proven benefits" so it gets a Smart Spot!

Diet Pepsi while calorie free still is aspartame punch in my book and certainly not something "healthy" that our government should be encouraging the consumption of.

Life Cereal is still sugar filled at 40 grams of sugar per cup! Have you seen a kid eat just a serving of cereal? On the rare occasions that my kids eat it, they load up a large bowl. Wonder why so many kids have ADD? But hey, it garnered a Smart Spot so it MUST be good for us!

I sure hope the FDA looks a little deeper, maybe they need some Spot remover, after all, it's about the consumer NOT the companies, same as we should keep the sheep safe from the wolf! I think Pepsi Co's Smart Spot and other "self-regulatory" attempts just may be wolves in sheep's clothing!

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