The Shrek--the next Diet guru?

Shrek: He’s big, green and promoting junk food ---Advocacy group says ogre should be dropped from anti-obesity campaign

A children’s advocacy group wants the Department of Health and Human Services to oust Shrek, the animated ogre, from his role as spokesman for an anti-obesity drive. What?! Wasn't Rosie O'Donell available?

The Campaign for a Commercial-Free Childhood says the soon-to-open “Shrek the Third” has too many promotional ties with unhealthy foods to justify using Shrek as a health advocate.

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I can't think of a diet plans that I hadn't tried during the many years that I spent living in an Obese body. To be honest, you have probably tried most of them too! Rarely do I meet an overweight person who hasn't been on one diet or another virtually their entire adult life--but regardless of that fact; they are overweight and still trying to solve the problem and lose the weight.

“There is an inherent conflict of interest between marketing junk food and promoting public health,” Susan Linn, the group’s director, wrote in a letter sent Wednesday to HHS Secretary Michael Leavitt.

You think?

“Surely Health and Human Services can find a better spokesperson for healthy living than a character who is a walking advertisement for McDonald’s, sugary cereals, cookies and candy,” said Linn, an instructor in psychiatry at Harvard Medical School.

HHS spokesman Bill Hall said the department had no intention of halting the public service ads, which were launched in February.

The ad campaign — which seeks to curtail childhood obesity — is a joint project of HHS, the Ad Council’s Coalition for Healthy Children (I will get to them in a minute!) and DreamWorks Animation SKG, creator of the three Shrek movies. It features ads in which Shrek, a stout and often clumsy ogre, and his fellow characters urge children to exercise at least an hour a day.

Read the entire article here: http://www.msnbc.msn.com/id/18315535/

Let's face it, Shrek is certainly overweight and most likely would be considered morbidly obese if he were actually a living being. Shrek is also loyal, kind, protective, heroic--certainly these are qualities that we want in a campaign that will influence our children's behaviors but for this particular discussion we should keep in mind that we are talking about an "Anti-Obesity" campaign! To name Shrek as the spokesperson would sort of be like naming Rosie O'Donnell to the job, wouldn't it? She is funny, she is likeable (to some, some not so) but if we are considering who to have as the face of an "Anti-Obesity" campaign, it really doesn't make sense to have an Obese person OR cartoon character, or does it?

It makes perfect sense IF you are the Ad Council! To get the logic and reasoning behind having an Obese dude with ties to "Big Food" and "Big Drink" you have to understand WHO the Ad Council is and what they do. I don't know everything about them, but I can tell you of my experience hearing one of their mouthpieces talk at the Obesity Congress. This guy was hell bent on making sure that his CLIENTS, those who RUN ADS TO INFLUENCE OUR BUYING CHOICES are NOT forced to change their tactics, so they create these altruistic sounding foundations such as http://healthychildren.adcouncil.org/filelibrary/CoalitionProjectSummary.pdf and make it APPEAR that they are on the side of ENDING Obesity when what they really are all about is not hindering their clients ability to market the very crap to us that got us Obese in the first place without any government mandated change.

Sort of like the American Beverage Ass saying that soft drink makers are "VOLUNTARILY" taking soft drinks out of schools and are therefore the good guys--even though they refuse to simply refill the machines the next time they get serviced with healthier choices rather than Coke and Pepsi--they are going to get around to it in THREE years by 2010! To me, that is too little and WAY too late!

Shrek is going to have the same effect on Obesity that a smoking parent has when they tell their kids not to smoke, or a drinking parent has when they say to "Just say NO". Kids do what their role models do and for the HHS, the Ad Council’s Coalition for Healthy Children and DreamWorks Animation SKG, to have a fat guy who eats Happy Meals and drinks Coke telling kids to be healthier? They are going to do exactly what he does! Eat, drink and be FAT!

Thanks for nothing Ad Council.

(to learn about eating more fruits and vegetables click on the banner to your right that says recommended nutrition)