OHMIGOSH, Hell just may be freezing over!...or NOT? If it walks like a duck, talks like a duck; odds are it's a duck. Or my personal favorite line, IF it is full of salt, fat, high fructose corn syrup and calories, it MUST be a Big Mac and a Coke!
Ten major food and drink makers, including McDonald’s, Coca-Cola and Campbell Soup, announced today that their child-oriented advertising will do more to promote health foods and exercise.
The companies, which account for two-thirds of child-targeted food and drink commercials on TV, agreed to reduce the use of outside characters — think Shrek and the Little Mermaid — to pitch unhealthy foods. They also said they would not advertise in elementary schools and would ensure their online “advergames” either promote good health or healthy products, among other measures. Half their ads will focus on foods that qualify as healthy or on nutrition and exercise issues.
The companies said they had no plans to stop selling or promoting sugary cereals or fatty French fries, and critics were quick to say the voluntary restrictions will have little effect.
Read the rest of the hype: http://www.msnbc.msn.com/id/15718236/
OK, now for the truth:
- they have NO choice but to use different characters since Disney and other companies are distancing themselves from their unhealthy food/drink offerings!
- they can show Ronald McDonald playing basketball all day long, but kids aren't dumb, they KNOW who he is and where to find is food.
- Coke can take their high fructose laden regular Coke out of schools and try to look like the good guys, but to simply exchange "sports" drinks, sugar filled "waters" and "energy" drinks in place OR keep chemically sweetend cancer punch DOES NOT help kids get health. Want to help solve the Obesity Pandemic Coca-Cola, stock your machines with WATER and stop bogus contests (http://www.drinkchooselive.com/) that encourage consumption of extreme weight gaining and or deadly levels of your crap!
Don't fall for their ploy! This is nothing more than having the wolf agree to change his tactics when getting near the sheep--he doesn't have to advertise; he knows the sheep will continue to graze and he will slaughter them same as before. You still have a fat wolf and dead sheep, or in our case profit rich corporations and 2.6 million dead people a year who died prematurely because Coca-Cola and McDonald's, the two worst contributors to the Obesity Pandemic are allowed to set their own rules when watching the flock.
Carpe Diet.
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