American Beverage Ass. makes an Ass. out of themselves; again!

Just when you thought denial couldn't get any better; this just in from the American Beverage Ass. (the same people who swear that high fructose laced soft drinks aren't at all to blame for Obesity!):

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Susan Feely, president of the American Beverage Association, said the notion that diet drinks are associated with bulging waistlines defies common sense. “How can something with zero calories that’s 99 percent water with a little flavoring in it ... cause weight gain?” she said.

Well Susan, maybe it has to do with the messed up caloric logic that us overweight folks have! We think that the mere fact that we are drinking a "zero calorie" drink enables us to wash a cookie down with it, or a Big Mac (I know, McDonald's isn't to blame for Obesity either!.......right!) or pizza! I think we "can" have something more caloric since we are 'saving' calories on the soda!

Donna R. hired me as her One on One coach to help her lose 50 lbs. Her doctor was stumped, did all the tests and couldn't figure out why she couldn't lose weight--he sent her to me. Unlike the overbooked doctor, I had the luxury of time to listen to Donna and uncover what her daily routine was. Her regiment consisted of no breakfast, 6 DIET of drinks a day and she had an ulcer! Hmmm? I could immediately see room for improvement.

I had her drink a complete protein/fruit/veggie Shake for breakfast (click the banner on the right for my recommended nutritional product ordering info) EVERY morning, I had her stop drinking ANY soft drinks and in place of it drink water (hey, Aquafina, Ice Mountain and Dansani all still pad the pockets of the American Beverage Ass's clients--I am not trying to put them out of business but rather change what products they sell more of! They should thank me rather than call me crazy!) and to add some daily exercise to her life. Over the next 6 weeks she lost 25 pounds.

I don't have an answer for why 'something with zero calories and 99 percent water with a little flavoring in it' can pack the pounds on our bodies Susan, but clearly it does. Hey, wait a tick....maybe it has something to do with the other 1%? Poison maybe? Aspartame perhaps? Crap that our body has no clue what it is or what to do with it? Certainly!

Gosh, maybe that has something to do with why Dr. Mehmet Oz and Dr. David L. Katz, the two most respected men in healthcare today endorsed my book, The Vice Busting Diet in which I name Soft Drinks as one of the leading causes or Vices causing the global Obesity Pandemic!

Read on: http://www.msnbc.msn.com/id/19918336/

Sodas — even diet ones — may be linked with increased risk factors for heart disease and diabetes, researchers said on Monday.

They found adults who drink one or more sodas a day — diet or regular — had about a 50 percent higher risk of metabolic syndrome — a cluster of risk factors such as excessive fat around the waist, low levels of “good” cholesterol, high blood pressure and other symptoms.

“When you have metabolic syndrome, your risk of developing heart disease or stroke doubles. You also have a risk of developing diabetes,” said Dr. Ramachandran Vasan of Boston University School of Medicine, whose work appears in the journal Circulation.

Prior studies have linked consumption of sugar-laden sodas with multiple risk factors for heart disease, but Vasan and colleagues also found the link extends to diet sodas.

The results surprised the researchers who expected to see a difference between regular and diet soda drinkers. It could be, they suggest, that even no-calorie sweet drinks increase the craving for more sweets, and that people who indulge in sodas probably have less healthy diets overall.

The finding comes from a massive, multi-generational heart study following residents of Framingham, Mass., a town about 25 miles west of Boston. The new study included about 6,000 middle-aged men and women who were observed over four years. They all started out healthy, with no metabolic syndrome.

Mystery weight gain
Those who drank one or more soft drinks a day had a 31 percent greater risk of becoming obese. They had a 30 percent increased risk of developing increased waist circumference — which has been shown to predict heart disease risk better than weight alone.

They also had a 25 percent increased risk of developing high blood triglycerides as well as high blood sugar, and a 32 percent higher risk of having low high-density lipoprotein or ”good” cholesterol levels.

The researchers then analyzed a smaller sample of participants on whom data on regular and diet soft drink consumption was available. Those who drank one or more diet or regular sodas per day had a 50 to 60 percent increased risk for developing metabolic syndrome.

“The part about diet soda is more intriguing,” Vasan said.

He said people who drink soda, whether diet or sugar-sweetened, tend to have similar dietary patterns.

“On average, soda drinkers tend to eat more calories, consume more saturated fat and trans fat, eat less fiber, exercise less and be more sedentary,” Vasan said.

The researchers adjusted for those factors and still observed a significant link between soft drink consumption and the risk of developing metabolic syndrome.

Vasan said there are several theories about how diet sodas could increase a person’s metabolic risk.

Sweet tooth may be to blame
http://www.msnbc.msn.com/id/19918336/