From Research and Markets --
5 Key Trends in Kids Nutrition 2008, authored by Julian Mellentin, is our unique annual review of the mega-trends that are shaping the global kids nutrition market.
The only report of its kind, this analysis of key developments worldwide in 2007 draws on the 150-plus interviews we conduct with industry executives each year. It sets out the successful and the unsuccessful strategies and the reasons for success or failure and shows how connecting to multiple trends is crucial, as well as providing a check-list for successful kids product NPD.
5 Key Trends in Kids Nutrition for 2008 are:
Key Trend 1: The mainstreaming of free-from and all-natural
Key Trend 2: Immunity and digestion the two biggest opportunities
Key Trend 3: Omega-3 to remain niche
Key Trend 4: Healthy snacking rapid growth pulls in big and little players
Key Trend 5: Spotlight of overweight blame needs to refocus
The trends are illustrated with a wealth of data and examples, including the following detailed case studies:
- Danone takes the No. 1 slot in kids dairy
- Nestl buys Gerber and a stronger US presence
- Gluten-free products flourish in the US
- Stonyfield Farm harvest bumper sales of kids yoghurt
- St. Ivel Advance omega-3 milk stumbles
- Unilever unveils first kids brainfood range
As the only company in the world dedicated to researching the business of food and health we are uniquely able to deliver a wealth of insights and opinions. Plus, our own background in marketing and product development means that we set out the trends in a way that enables companies to connect them to their own strategies.
Insights dont have to cost a fortune. Our expertise means that, unlike anyone else, we can keep them affordable.
5 Key Trends in Kids Nutrition is an annual analysis of the key, long-term drivers in the business of kids food and health and it has been published each year since 2001. It is bought by hundreds of companies, large and small, in over 40 countries. (source)
Comments: The two most important items in a diet and weight loss plan are fruits and vegetables. Because they are the most under consumed yet most important source of nutrients for supporting good health and preventing sickness and disease, The Health & Wellness Institute recommends adding more to any diet. And because most people will still not adhere to consuming more, HWI also recommends that a product called Juice Plus+ be added. Juice Plus+ provides nutrients from 7 different fruits and 8 different vegetables, plus it comes in a capsule so their is no excuse for not having the time or making the effort to consume it. It's easy and helps support good health. Two fruit capsules and two vegetable capsules are the minumum suggested for an adult, and more if you're heavier or more active. Try it for 4 months to see the difference in your health - http://www.JuicePlusOrder.net
The Health & Wellness Institute, DC PC
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