Sunday, December 09, 2007

Advertising and Obesity

From Adweek.com ---

The obesity epidemic in America started five years ago. The ever-widening problem had been building for some time before that, but in 2003, advocacy groups and politicians sounded the alarm that America was fat and getting fatter. Childhood obesity carries with it staggering risks of disease and huge additional costs for medical care.

The obesity outcry of a few years ago was squarely pointed at the food and advertising industries. The simple and pervasive problem, it was claimed, was that food companies were making bad-for-us foods and advertising was causing obesity. If only the problem was that simple, there could likely be a simple solution. But, alas, it just wasn't, it just isn't, the case. In fact, more than 80 percent of parents believe that if their kids are overweight, they are to blame.

The major food companies, at first, were caught completely off guard by the criticism. Their initial response was "what did we do wrong?" The foods and related advertising promoting them have been part of the American diet for well over 50 years. Baby boomers grew up with presweetened cereal and fast food. Product development and advertising practice have essentially gone unchanged. There are more products and choices, to be sure. The media marketplace has also changed dramatically. But, food and beverage advertising dollars targeting children are down, not up.

Juice Plus+ is made by juicing 17 different fruits and vegetables into a vitamin supplement all in a capsule form. A cup of other vitamins and a tablespoon of apples and many other fruits, all for health. When you start with a juice from a fruit or vegetable, and then you add others, you get a healthy mix of nutrients with the water and sugars removed. But when you dry the mix, you are left with the nutrients and that is what goes into a Juice Plus+ Capsule. Juice Plus. The sugar and water are removed through a drying process that leaves you with all the healthy nutrients. Do you know the juices from which the fruit juice plus blend is made? Apples, oranges, pineapples, cranberries, peaches, cherries, and papaya juice - and that's just the fruit juices! Add the vegetables with carrots, parsley, beets, kale, broccoli, cabbage, spinach, and tomato and you've got the vegetable juice plus product, that is a healthy weight loss plan and diet plan that supports your health! It helps you get nutrients you need. When I have fresh fruits and vegetables, I feel good, but I don't always get enough. So the only one way to add more fruits and vegetables is to add more nutrition to your diet plan, weight loss plan, Dr Oz diet. With this supplement, the sugar and water are removed through a drying process that leaves you with the healthy nutrients you need! Try Juice Plus today! Like our Weight loss plan that is a doctor approved diet plan, this is a healthy choice. A diet and weight loss plan that is endorsed by healthy dieters around the world, you can always lose weight, but are you doing it the healthy way? Oprah's Dr. Mehmet Oz knows that a diet is temporary but a healthy lifestyle with a healthy diet plan in place is for good. Even Juice plus+ is made from the juice of oranges, apples, cherries, and several other fruits and vegetables, and that gives it a lot of nutrition when a cup of lemon is added. Add fountain water without some breville and juice fountain, although the nutrients from fruits and other juice is the convenient way to get added nutrition and is convenient even if you have a good eating plan. When I can't have those healthy and fresh products, I use juice plus vitamin, and juice nsa plus is a way to get healthy. If you are a distributor juice plus, then you can save some money on your products. The juice plus scam sites that we see does not hold much credence - the argument doesn't hold water, that is. But it is a problem as it misleads the public. Of course, anything good will always have its detractors. You may have read a juice plus review that is similar to acai juice plus. If you are interested in any product and you want to learn if there are any benefits, then look at the research. Breville fountain juice is not one of the things that is available, but a healthy weight loss plan can be found at the Julia Havey website for motivation, education, and inspiration. There is another common product by Breville -it's a fountain of juice products that have health benefits. If you have a complaint with those who make the product, then any distributor for nsa can help you. Noni plus is not something you want to try in place of juice plus. Every single ingredient in juice plus has fiber and can be found in the capsules. Don't get ebay jp+ because you can't be sure of the quality. You may use it to find a weight loss plan for healthy eating for you diet, but don't expect to get a quality product. If you look for the capsules or the pills - don't be confused it's not a weight loss diet plan that is going to provide you with the necessary steps to lose weight the healthy way. B sure to also consider the Thins, the Vineyard blend, and even the Gummy. There is dog juice plus and cat juice plus, too and we have found it healthy for our pets - their skin problem cleared up. Use juice plus for any pregnancy as a perfect alternative to most vitamins on the market. There is a juice plus study, actually many that validate the quality and effectiveness of the nutrition. Juice Plus+ is made by juicing 17 different fruits and vegetables, then with a cup of vitamins and a tablespoon of apples, you get a healthy start. When you start with a juice, and then you add another, you get a healthy combination. Juice plus is made with an orange, a lot of orange juice, that gives it a lot of nutrition when a cup of results and lemon is added. Also, there are many weight loss plans out there, but the one that most people agree is the best is a weight loss diet plan, Dr Oz diet approved diet plan. If you have used a plan endorsed by doctors such as Dr Oz, then you know it's a weight loss plan that is healthy, and if followed will lead to a permanent healthy and fit lifestyle! When I have fresh fruits and vegetables in my diet plan, I know I'm going to be healthy, but sometimes we just don't get enough. And one sure way to add more nutrition to your diet

The obesity problem is certainly real, though. It is a complex multi-dimensional issue. The commitment to and budgets for physical education in schools are way down. After-school sports programs have been cut. No one knows what a portion size should be. The food pyramid went from outdated to an update that is so confusing we don't know what an appropriate eating regimen is. Today's parents are afraid to send their kids outside after school to run around. Many moms are so busy they don't have or make the time to cook complete, well-balanced meals for dinner. Everybody's running to the next activity, but too few of us are running for health and wellness. The solution is energy balance: Burn the calories we consume. We are surely out of balance, but food and beverage advertising has nothing to do with that.

The Institute of Medicine 2006 report "Food Marketing to Children and Youth: Threat or Opportunity?" examined every food study conducted in America and found no linkage between advertising and obesity. Advertising informs children about food and beverage brand options, but it does not proscribe quantity or calorie content kids consume. Read more...

Comments: Certainly advertising may not be directly related to the obesity epidemic, but advertising continues to fuel the problem. With so many foods in front of us everywhere we go, and being so easy to get, the problem no doubt is that most of these choices are addictive, fatty, and contain too much salt. The foods that are easy to get but require getting out of your automobile are fruits, vegetables, and lean protein sources.  The addictive quality of unhealthy foods is more responsible than any TV or print ad will ever be. Those are designed to keep those brands in our minds so when we have them once, and we're hungry, our mouths will start to 'water' for that same taste. Give up fast foods and soft drinks completely in favor of fruits and vegetables and water and you'll be healthy and fit.

The Health & Wellness Institute, DC PC

No comments: