From The University Echo Online ---
U-WIRE - They're called "sparkling beverages" and they're the new carbonated beverages from PepsiCo and Coca-Cola with a healthy spin. Some critics will say these new drinks are nothing but corporate spin, but we're not yet ready to agree with that claim. These new beverages, healthy or not, have the cola companies acting positively.
Fortified with vitamins and minerals, these soft drinks are the responses by the two big cola companies to a changing atmosphere. Diet Coke Plus - Coca-Cola's offering - will be unveiled this spring while Tava - PepsiCo's - will follow in the fall. The atmosphere is that natural, organic foods and beverages are en vogue.
Grocery stores are continually expanding their organic stock. Retail organic sales have increased 20 percent each year since 1990, according to the Organic Trade Association, and another big name corporation, Wal-Mart, has joined in with its own organic program.
Also, there are many weight loss plans out there, but the one that most people agree is the best is a weight loss diet plan, Dr Oz diet approved diet plan. If you have used a plan endorsed by doctors such as Dr Oz, then you know it's a weight loss plan that is healthy, and if followed will lead to a permanent healthy and fit lifestyle! When I have fresh fruits and vegetables in my diet plan, I know I'm going to be healthy, but sometimes we just don't get enough. And one sure way to add more nutrition to your diet
"All natural" has that safe-sounding assurance that a food or beverage is healthy, and as good and tasty as Mom's home cooking. It's only natural that Pepsi and Coke would want to jump on board this cash cow and hitch a ride by pandering to the health crowd. Cola sales have gone flat, with sales dropping for the first time in 2005.
Soft drinks also carry the social stigma of being linked to obesity. Former President Clinton highlighted this in 2006 when he worked to decrease the sales of soft drinks in schools. So is this new health spin nothing more than a ploy - or a joke as some say - for the corporations to cash in on healthy marketing?
Perhaps, but it's too early to tell how healthy these drinks will be, or if they'll even be profitable. After all, 7UP Plus sales have not done so well, the soft drink once marketed as "100 percent natural" and then changed to "100 percent natural flavor" because it contains unnatural high fructose corn syrup. Read more...
Comments: Fortified products do not make products healthy. For a long time, many products have been marketed with the lure of having vitamins and minerals, even though they are added (fortified) to the product. While getting Vitamin C or the Bs are important for your health, it is much more important to get the entire gamut of nutrients that are present in the whole food. An Orange is not good for just the Vitamin C in it. It has hundreds of nutrients that we don't have simple names for, but that work synergistically to provide health benefits to our body in many ways, not all of which that we completely understand. So when you're choosing what to drink or eat, don't be lured by the fortified label. The best nutrition comes from natural sources like fruits and vegetables. Plan on consuming more of those and you'll be supporting good health.
The Health & Wellness Institute, DC PC
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